Vision & Mission
To become the most informed, reliable and trusted business leader in the specialised fertilizer and related industries.
- Understanding the South African specialised fertilizer industry, enabling us to become partners in sustainable and ethical business practices to both our clients and suppliers.
- Having sound technical knowledge about our products and its applications.
- Supplying quality products at competitive prices.
- Providing impeccable service delivery to create a unique business experience for our clients and suppliers.
- Customer centric: Our customers are vital to our success and we will always strive to fulfil and exceed their expectations through service delivery, product quality and a positive and unique business experience.
- Business ethics: We value ethical business practices and other ethical values such as integrity, honesty, commitment and loyalty.
- Social Responsibility: Our commitment extends to include the South African community, including our stakeholders, customers, suppliers, environment and the public.